The media landscape is changing rapidly but is your media strategy?
Do you feel in charge of your narrative and headlines?
Check out how the media consultancy I offer aligns with your work, project, goals, or direction.
As a media consultant and impact communications strategist, I specialize in newsroom and content strategy for media companies, and impact comms for climate and sustainability organizations. I focus on qualitative improvements: simplifying the complex, creating compelling narratives, and improving search and reach.
Media teams require significant budgets, but are these delivering engagement and growth? Search gurus agree that great SEO needs great content. Is your content missing quality?
I’ve been a journalist for over 30 years, 28 of those at NDTV, a digital-first broadcast network where, as senior managing editor, I led the newsroom. Since then, I’ve had over a dozen consultancy clients, partners and collaborators.
Clients include media and AI firms, start-ups and social entrepreneurs, think tanks, researchers, NGOs, and businesses. My consultancy for them includes strategizing, hiring teams, coaching and training.
As a media consultant and impact communications strategist, I specialise in newsroom and content strategy for media companies, and impact comms for climate and sustainability organisations. I focus on qualitative improvements: simplifying the complex, creating compelling narratives, and improving search and reach.
Media teams require significant budgets, but are these delivering engagement and growth? Search gurus agree that great SEO needs great content. Is your content missing quality?
I’ve been a journalist for over 30 years, 28 of those at NDTV, a digital-first broadcast network where, as senior managing editor, I led the newsroom. Since then, I’ve had over a dozen consultancy clients, partners and collaborators.
Clients include media and AI firms, start-ups and social entrepreneurs, think tanks, researchers, NGOs, and businesses. My consultancy for them includes strategising, hiring teams, coaching and training.
Provide strategy and a roadmap for media teams to produce quality content in a rapidly changing AI, search and media consumption environment.
Determine your headlines, amplify your story, build compelling narratives
Optimize communications for businesses, startups, research and sustainability organizations, funders, and media and news firms.
“Chetan and I worked together for nearly three decades at NDTV, when it was among the world’s best news networks, renowned for its superlative journalism and its production values. Chetan was a key component of our editorial coverage. His instincts for spotting a developing story, acting on that quickly with reporters, and then getting that story on air -after all safety checks - ensured NDTV was at the top of its game. His skill at spotting and nurturing talent, and his talent for managing teams packed with diversity and differing opinions (something we were very proud of at NDTV), are worth much attention.”
"I have worked with Chetan for over two decades at NDTV, mainly during the several dozen elections that have taken place and almost two dozen annual budgets. Both these are intensive, high pressure events and need quick fire and totally accurate responses.
We depended on Chetan and his highly efficient team at these times. He provided editorial inputs in amplifying and simplifying these events for news bulletins through the day and kept us posted on reports from various sources that we may have missed.
During times other than elections or the Budget, he was a very good source of news about politics, happenings in Parliament and the Supreme Court, the economy and the environment. In these areas, he displayed excellent editorial judgement. As Senior Managing Editor, he assembled, trained, led and retained – even during difficult times – a first class team that could be depended upon to provide outstanding work which made NDTV the superb channel that it was."
“Chetan worked with us on the India Clean Air Summit 2024, providing guidance on programming and communication strategies. We received good reviews for the programming, and I was quite happy with the stories that came out. I highly recommend Chetan’s services to others planning similar conferences or needing support for communications strategies.”
“Chetan Bhattacharji is an experienced climate reporter… In his brief time writing for Health Policy Watch, he has already impressed us
with his knowledge of the climate science, air pollution and policies in India
– as well as his fluent writing style.”
“Chetan and I worked together for nearly three decades at NDTV, when it was among the world’s best news networks, renowned for its superlative journalism and its production values. Chetan was a key component of our editorial coverage. His instincts for spotting a developing story, acting on that quickly with reporters, and then getting that story on air -after all safety checks - ensured NDTV was at the top of its game. His skill at spotting and nurturing talent, and his talent for managing teams packed with diversity and differing opinions (something we were very proud of at NDTV), are worth much attention.”
“I have worked closely with Chetan for twenty years or more during which he reported directly to me.
He was the editorial lead of the 8pm prime time news show, anchored by me, which consistently was the highest watched show on NDTV 24/7.
In recent years, as part of the top leadership team till May, 2023, he was overseeing the newsroom editorial output and reporting desks. When the business environment became challenging - in terms of revenue and attrition specially in the pandemic - he led in rebuilding teams and mentoring talent.
In 2012, NDTV’s founders, Prannoy and Radhika Roy appointed Chetan as the channel’s managing editor writing that his editorial judgement is solid and reliable and his extensive knowledge and experience of editorial processes have earned him an enviable reputation for being NDTV's 'safe pair of hands'.”
“Chetan worked with us on the India Clean Air Summit 2024, providing guidance on programming and communication strategies. We received good reviews for the programming, and I was quite happy with the stories that came out. I highly recommend Chetan’s services to others planning similar conferences or needing support for communications strategies.”
“Chetan Bhattacharji is an experienced climate reporter… In his brief time writing for Health Policy Watch, he has already impressed us
with his knowledge of the climate science, air pollution and policies in India
– as well as his fluent writing style.”
Published on April 28, 2025 | View online
Published on February 5, 2025 | View online
